BRAND NAME OPTIONS
RECOMMENDED
Option 01
ShiftRest
Clear positioning. Direct, memorable. "Shift" = target audience, "Rest" = core benefit. Both .com + .com.au available.
SEO-friendly Memorable
Option 02
ClockOut
Shift worker language. Double meaning: end shift + turn off brain. Edgier, relatable.
Personality Authentic
Option 03
DriftShift
Aspirational + clear. "Drift" = falling asleep naturally. Alliteration = memorable.
Poetic Modern
COLOR PALETTE OPTIONS
Night Shift (Recommended)
Charcoal + Dusty Purple + Soft Mint. Emotional resonance for shift workers. Highest differentiation.
Deep Rest
Navy + Periwinkle + Amber. Trust + calm. More professional, less emotional.
Clinical Trust
Steel Grey + Teal + Orange. Medical credibility. Similar to competitors (Swisse, Blackmores).
TYPOGRAPHY RECOMMENDATION
Headings
Manrope
Geometric sans-serif. Modern but approachable. Readable at large sizes. Friendly but professional.
Body
Inter
Designed for screen readability. Highly legible at small sizes. Neutral, clean, doesn't compete.
DOMAIN AVAILABILITY
| Brand |
.com |
.com.au |
.co |
Best For |
| ShiftRest |
✅ |
✅ |
✅ |
RECOMMENDED — AU-first launch |
| ClockOut |
✅ |
✅ |
✅ |
If you want more edge |
| DriftShift |
✅ |
✅ |
✅ |
Slightly more aspirational |
Ready to Launch
Review your selections above. Once approved, Gerald will build the landing page and we'll register domains Monday morning.