01 · Brand Name Options — click to select your preference
SELECTED
Option 01
Gentle, effortless. Evokes drifting into sleep. One syllable, globally memorable, clean.
Premium · Minimal
SELECTED
Option 02
French for moon. Feminine, mystical, premium. Strong resonance with AU wellness market.
Feminine · Mystical
SELECTED
Option 03
Latin for night owl. Scientific credibility with natural warmth. Confident clinical positioning.
Clinical · Natural
SELECTED
Option 04
Evokes calm and peace. Aspirational for sleep-deprived women. Spa-like premium positioning.
Calm · Aspirational
SELECTED
Option 05
Restore + home. Warm and nurturing. Closest to Happy Mammoth's emotional register but differentiated.
Warm · Nurturing
SELECTED
Option 06
Tech-forward and bold. Disrupts a soft category. Targets the younger 35–40 end of the audience.
Bold · Disruptive
02 · Colour Palette Options — click to select
Dark Clinical
Navy + steel blue + warm cream. Medical credibility meets premium feel. Best for Drift° or NOCTUA.
Lunar
Deep purple + gold. Feminine and mystical. Strong scroll-stop on Meta. Best for LUNE or Stillness.
Earth Calm
Forest + sage + sand. Natural wellness positioning. MeowMeowTweet adjacent. Best for Resōme.
03 · Typography Options — click to select
Option A · Playfair Display + Inter
Sleep, restored.
You're not tired. You're sleep-deprived. There's a difference — and we're here to fix it.
Editorial · Elegant
Option B · Space Grotesk Bold + Inter
SLEEP, RESTORED.
You're not tired. You're sleep-deprived. There's a difference — and we're here to fix it.
Bold · Modern
Option C · Inter Light + Black contrast
Sleep, restored.
You're not tired. You're sleep-deprived. There's a difference — and we're here to fix it.
Clean · Versatile
Option D · Playfair Italic + Space Grotesk
Sleep, restored.
You're not tired. You're sleep-deprived. There's a difference — and we're here to fix it.
Premium · Contrast
04 · Approve & Brief the Team
Make your selections above, then approve
Click your choices in sections 01–03, then click the button below to copy your approval message to Telegram.
Your selections — copy this into Telegram:
Click the message above to copy it, then paste into Telegram General topic
