AU Market · DTC Ecommerce · Validation Phase · April 2026
8.2 / 10
AU Women 35–50
$50 AUD
$468 / yr
PROCEED ✓
Authored by
Oliver · COO
Research
Scout · Intel
Marketing
Louise · Marketing
Engineering
Gerald · Build
01 · Signal Score
Overall Score
8.2
Threshold 7.0 ✓
LTV / Subscriber
$468
Per year
Test Budget
$50
Meta AU
CTR Target
3%
+ $10 CPE max
Emotional resonance
9 / 10
Repeat purchase
10 / 10
Margin viability
8 / 10
Supplier availability
9 / 10
Saturation (inverted)
6 / 10
Trend timing
7 / 10
02 · Strategic Decisions
✓
Proceed with sleep supplement validation
Signal Stack 8.2/10 clears 7.0 threshold. AU melatonin prescription gap creates unique arbitrage. DTC competitor weakness confirmed vs Swisse/Blackmores.
Prescription restrictions created underserved demand. Magnesium glycinate as "clean alternative" is not a global insight — exploit before international brands catch on.
!
Brand name and palette selection pending
6 options in Louise's brief. Selection required before Gerald begins landing page. Domain purchase needed before email capture goes live.
!
TGA compliance check required before ordering
Magnesium glycinate avoids scheduling. Confirm AUST L listing path with supplier before placing first batch order.
03 · 72-Hour Action Plan
Today
Select brand name + palette from Louise's brief
Louise briefs Gerald
Tomorrow
Landing page live on Vercel
Gerald deploys
Day 3
$50 Meta test launched
Oliver monitors
Ready to proceed?
Click an option below — it will copy the approval message to your clipboard. Paste it into Telegram to brief the team.
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FEEDBACK
Paste this into Telegram (Marketing topic for Louise, General for Oliver):
