Sleep Supplement Marketing Brief

Brand Overview

The goal is to provide a sleep supplement specifically tailored for shift workers, addressing the unique challenges they face in achieving restful sleep.

Recommended Brand Name: ShiftRest

Target Audience

Shift workers (nurses, security personnel, FIFO workers, hospitality staff working irregular or night shifts).

Color Palette

Recommended Palette: Night Shift

Typography

Headings: Manrope, Body: Inter