# White Label Suppliers — Sleep Supplement (AU)

**Last updated:** 2026-04-05  
**Product:** Sleep capsules (Magnesium Glycinate 400mg, L-Theanine 200mg, Melatonin 2mg)  
**Target MOQ:** 100-250 units (under $1,500 initial investment)

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## 🇦🇺 AUSTRALIAN SUPPLIERS (RECOMMENDED)

### 1. BULK NUTRIENTS ⭐ TOP PICK
**Location:** Tasmania, Australia  
**Website:** bulknutrients.com.au  
**Contact:** sales@bulknutrients.com.au | 1800 266 678

**Why them:**
- Lowest MOQ (flexible, 100-250 units possible)
- Fast turnaround (2-4 weeks)
- Great reputation (Australian brand, trusted by athletes/consumers)
- TGA-compliant manufacturing
- Will white-label for small operators

**Pricing estimate:** $8-12/unit (60-cap bottle)  
**MOQ:** 100-250 units (negotiable)  
**Lead time:** 2-4 weeks  
**Your margin:** Sell $49 → 75-80% gross margin

**What to ask:**
- MOQ for custom formula (Mag Glycinate + L-Theanine + Melatonin)?
- Per-unit cost for 100, 200, 250 unit batches?
- Lead time from order to delivery?
- White label service included? Label design support?
- TGA listing assistance?

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### 2. NUTRALAB
**Location:** Sydney, NSW  
**Website:** nutralab.com.au  
**Contact:** info@nutralab.com.au | (02) 9899 6690

**Why them:**
- Full private label service (formulation + packaging + compliance)
- Can create custom formulas
- TGA-certified facility
- Professional packaging options

**Pricing estimate:** $6-10/unit  
**MOQ:** 500 units (higher but negotiable for test batches)  
**Lead time:** 3-6 weeks

**What to ask:**
- Can you do a 100-250 unit test run before full 500-unit batch?
- Cost breakdown for formula development vs. existing formula?
- Label and packaging design included?
- Compliance support (AUST L listing)?

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### 3. VITACO
**Location:** Melbourne, VIC  
**Website:** vitaco.com.au  
**Contact:** enquiries@vitaco.com.au

**Why them:**
- Large manufacturer = consistent quality
- TGA-certified, ISO certified
- Works with major brands (established credibility)
- Full turnkey service

**Pricing estimate:** $7-11/unit  
**MOQ:** 250-500 units  
**Lead time:** 4-6 weeks

**What to ask:**
- Minimum batch size for new brand?
- Pricing for 250-unit run?
- Timeline from spec to finished product?
- Ongoing pricing if we scale to 1,000+ units/month?

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## 🌏 OVERSEAS ALTERNATIVES (Budget Option)

### 4. ALIBABA SUPPLIERS
**Platform:** alibaba.com  
**Search term:** "private label sleep supplement capsules"

**Typical supplier:**
- MOQ: 500-1,000 units
- Cost: $2-4/unit (including shipping)
- Lead time: 4-8 weeks (production + shipping)

**Risks:**
- Quality control harder
- Customs delays (AU import regulations)
- TGA compliance issues (Melatonin = controlled substance in AU)
- No "Made in Australia" claim (less trust from shift workers)

**Only consider if:** Budget is VERY tight and you can't afford AU suppliers

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## 📋 SUPPLIER COMPARISON TABLE

| Supplier | Location | MOQ | Cost/Unit | Lead Time | TGA Support | Best For |
|---|---|---|---|---|---|---|
| **Bulk Nutrients** | TAS | 100-250 | $8-12 | 2-4 weeks | ✅ Yes | **First batch, fast testing** |
| NutraLab | NSW | 500 (negotiable) | $6-10 | 3-6 weeks | ✅ Yes | Scaling after validation |
| Vitaco | VIC | 250-500 | $7-11 | 4-6 weeks | ✅ Yes | Premium quality, larger runs |
| Alibaba | China | 500-1,000 | $2-4 | 4-8 weeks | ❌ No | Budget only (not recommended) |

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## 🎯 RECOMMENDED PATH

### PHASE 1: Validation (First 100 Units)
- **Supplier:** Bulk Nutrients
- **Why:** Lowest MOQ, fastest turnaround, flexible for small operators
- **Cost:** ~$1,000 for 100 units
- **Timeline:** 2-4 weeks from order

### PHASE 2: Scaling (After Validation Green)
- **Supplier:** NutraLab or Vitaco
- **Why:** Lower per-unit cost at 500+ units, professional packaging
- **Cost:** $3,000-5,000 for 500 units
- **Timeline:** 4-6 weeks

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## 📧 EMAIL TEMPLATE (Copy-Paste Ready)

```
Subject: Quote Request — Private Label Sleep Supplement (Small Batch)

Hi [Supplier],

I'm launching a sleep supplement for shift workers and need a quote for a small test batch.

**Product Specs:**
- Format: Capsules (60 per bottle)
- Formula: Magnesium Glycinate 400mg, L-Theanine 200mg, Melatonin 2mg per serving (4 capsules)
- Batch size: 100-250 units
- Label: My branding (can provide artwork)

**Please provide:**
1. MOQ and pricing per unit (for 100, 200, 250 unit batches)
2. Lead time from order to delivery
3. TGA compliance support (AUST L listing if needed)
4. Sample unit (if available)
5. Label/packaging design support included?

I'm targeting a launch in 3-4 weeks, so fast turnaround is important.

Thanks,
[Your Name]
[Your Email]
[Your Phone]
```

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## ⚡ ACTION STEPS (Do This Week)

**Monday:**
1. Email Bulk Nutrients (top priority)
2. Email NutraLab (backup option)
3. Email Vitaco (if budget allows higher MOQ)

**Tuesday-Wednesday:**
- Follow up with phone calls if no response
- Compare quotes
- Request samples if available

**Thursday:**
- Choose supplier
- Finalize formula + label specs
- Get final quote

**Friday:**
- Place order (once branding finalized by Louise)

**Target:** Product arrives 3-4 weeks from order date

---

## 💰 BUDGET BREAKDOWN (100-Unit Test Batch)

| Item | Cost | Notes |
|---|---|---|
| Product manufacturing | $800-1,200 | Bulk Nutrients estimate |
| Label design | $50-100 | Fiverr or Canva |
| Domain + hosting | $20-30 | Namecheap |
| Shopify (first 3 months) | $1 | Trial offer |
| **TOTAL UPFRONT** | **$870-1,330** | |
| | | |
| Pre-order revenue (if 15 orders) | $510 | 15 × $34 early-bird |
| **NET INVESTMENT** | **$360-820** | After pre-orders offset |

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## 🚨 TGA COMPLIANCE NOTE

Melatonin is **Schedule 4** (prescription-only) in Australia for oral doses >3mg.

**Your formula (2mg Melatonin) is BELOW the threshold** = can be sold OTC as a complementary medicine.

**You still need:**
- AUST L listing on the ARTG (Australian Register of Therapeutic Goods)
- Compliant label claims (your AU supplier will help with this)
- Don't claim to "treat" or "cure" insomnia (use "supports healthy sleep patterns")

**Ask your supplier:** "Can you assist with AUST L listing and compliant label claims?"

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## ✅ QUALITY CHECKS

Before signing with any supplier, verify:
- ✅ GMP certified facility (Good Manufacturing Practice)
- ✅ TGA licensed in Australia
- ✅ Third-party testing (heavy metals, purity)
- ✅ Batch certificates of analysis provided
- ✅ Expiry dating (minimum 2-year shelf life)
- ✅ References from other brands they've worked with

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**Next step:** Email Bulk Nutrients NOW (use template above) and get a quote by Tuesday.