# LAUNCHED
## Portfolio Holdings

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# SUPPLIER STRATEGY
## Sleep Supplement — White Label

**Prepared by:** Oliver  
**Date:** 2026-04-05

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## OVERVIEW

This brief outlines white-label supplier options for a sleep supplement targeting shift workers (nurses, security, FIFO, hospitality).

**Goal:** Secure AU-based manufacturer with MOQ 100-250 units, 2-4 week turnaround, <$1,500 initial investment.

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## TEAM RESPONSIBLE

**Oliver** — Supplier research, sourcing strategy, vendor negotiation

**Louise** — Branding, packaging design, product positioning

**Gerald** — Landing page build, technical implementation

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## THE PROBLEM

• Need white-label supplier for sleep supplement (Magnesium Glycinate 400mg, L-Theanine 200mg, Melatonin 2mg)
• Target MOQ: 100-250 units (test batch before scaling)
• Budget constraint: <$1,500 initial investment
• Timeline: 2-4 week turnaround required
• Must be AU-based for TGA compliance and "Made in Australia" positioning

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## THE SOLUTION

### RECOMMENDED SUPPLIERS (AU)

#### ⭐ BULK NUTRIENTS — TOP PICK
**Location:** Tasmania, Australia  
**Website:** bulknutrients.com.au  
**Contact:** sales@bulknutrients.com.au | 1800 266 678

**Specs:**
- MOQ: 100-250 units (flexible, negotiable)
- Cost: $8-12 per unit (60-cap bottle)
- Lead time: 2-4 weeks
- TGA compliance: ✓ Certified facility
- White label service: ✓ Included

**Why them:** Lowest MOQ, fastest turnaround, established brand reputation, flexible for small operators.

**Your margin:** Sell at $49 → 75-80% gross margin

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#### NUTRALAB
**Location:** Sydney, NSW  
**Website:** nutralab.com.au  
**Contact:** info@nutralab.com.au | (02) 9899 6690

**Specs:**
- MOQ: 500 units (but negotiable for test batches)
- Cost: $6-10 per unit
- Lead time: 3-6 weeks
- TGA compliance: ✓ Certified
- Full private label service: ✓

**Why them:** Lower per-unit cost at scale, professional packaging, formulation support.

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#### VITACO
**Location:** Melbourne, VIC  
**Website:** vitaco.com.au  
**Contact:** enquiries@vitaco.com.au

**Specs:**
- MOQ: 250-500 units
- Cost: $7-11 per unit
- Lead time: 4-6 weeks
- TGA compliance: ✓ ISO certified
- Works with major brands

**Why them:** Premium quality, consistent manufacturing, scales well for growth.

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### COMPARISON TABLE

| Supplier | MOQ | Cost/Unit | Lead Time | TGA | Best For |
|---|---|---|---|---|---|
| **Bulk Nutrients** | 100-250 | $8-12 | 2-4 weeks | ✓ | **First batch, fast testing** |
| NutraLab | 500 | $6-10 | 3-6 weeks | ✓ | Scaling after validation |
| Vitaco | 250-500 | $7-11 | 4-6 weeks | ✓ | Premium quality, larger runs |

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## BUDGET BREAKDOWN

### 100-Unit Test Batch

| Item | Cost Range |
|---|---|
| Manufacturing (100 units) | $800 - $1,200 |
| Label design (Fiverr/Canva) | $50 - $100 |
| Domain registration | $20 - $30 |
| **TOTAL UPFRONT** | **$870 - $1,330** |
| | |
| **Pre-order revenue** (15 orders @ $34) | **($510)** |
| **NET INVESTMENT** | **$360 - $820** |

### Per-Unit Economics

- Manufacturing cost: $8-12
- Retail price: $49
- Gross margin: **75-80%**
- Net margin (after ads): **50-60%** (target ROAS 2.5x+)

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## RISKS & UNKNOWNS

### ⚠️ TGA Compliance
**Risk:** Melatonin is Schedule 4 (prescription) in AU for doses >3mg.  
**Mitigation:** Our formula uses 2mg = BELOW threshold, can be sold OTC.  
**Action needed:** Confirm AUST L listing support with supplier.

### ⚠️ Quality Consistency
**Risk:** First batch quality unknown.  
**Mitigation:** Request sample unit before bulk order.  
**Action needed:** Ask for batch certificates of analysis, third-party testing reports.

### ⚠️ Lead Time Variability
**Risk:** 2-4 weeks = estimate, could be longer.  
**Mitigation:** Confirm timeline in writing before order.  
**Action needed:** Build 1-week buffer into launch timeline.

### ⚠️ MOQ Negotiation
**Risk:** Suppliers may not agree to 100-unit batch.  
**Mitigation:** Emphasize test-and-scale model, commit to larger orders if validation succeeds.  
**Action needed:** Lead with "test batch now, 500+ units/month if successful."

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## NEXT STEPS

### MONDAY (APR 7)
→ Email 3 suppliers (Bulk Nutrients, NutraLab, Vitaco)  
→ Use template in Appendix  
→ Request quotes + timeline + sample

**Owner:** Oliver

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### TUESDAY (APR 8)
→ Follow up via phone if no email response  
→ Compare quotes side-by-side  
→ Request samples from top 2

**Owner:** Oliver

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### WEDNESDAY (APR 9)
→ Choose supplier (prioritize: MOQ, lead time, TGA support)  
→ Finalize formula specs  
→ Get final written quote

**Owner:** Oliver

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### THURSDAY (APR 10)
→ Place order (pending Louise branding completion)  
→ Provide label artwork to supplier  
→ Confirm delivery date

**Owner:** Oliver + Louise

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### 3-4 WEEKS LATER
→ Product arrives  
→ Quality check first unit  
→ Fulfill pre-orders  
→ Launch Meta ads ($200/week budget)

**Owner:** Oliver

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## APPENDIX: EMAIL TEMPLATE

**Subject:** Quote Request — Private Label Sleep Supplement (Small Batch)

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Hi [Supplier Name],

I'm launching a sleep supplement for shift workers and need a quote for a small test batch.

**Product Specs:**
- Format: Capsules (60 per bottle)
- Formula: Magnesium Glycinate 400mg, L-Theanine 200mg, Melatonin 2mg per serving (4 capsules)
- Batch size: 100-250 units
- Label: My branding (can provide artwork)

**Please provide:**
1. MOQ and pricing per unit (for 100, 200, 250 unit batches)
2. Lead time from order to delivery
3. TGA compliance support (AUST L listing assistance)
4. Sample unit (if available)
5. Label/packaging design support included?

I'm targeting a launch in 3-4 weeks, so fast turnaround is important.

This is a test batch. If validation succeeds, I'll scale to 500+ units/month.

Thanks,
Shay
shaycosolutions@gmail.com

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## APPENDIX: QUALITY CHECKLIST

Before signing with any supplier, verify:

✓ GMP certified facility (Good Manufacturing Practice)  
✓ TGA licensed in Australia  
✓ Third-party testing (heavy metals, purity)  
✓ Batch certificates of analysis provided  
✓ Expiry dating (minimum 2-year shelf life)  
✓ References from other brands they've worked with

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**LAUNCHED Portfolio Holdings**  
Prepared by Oliver | 2026-04-05