# 🚀 LAUNCHED ## Portfolio Holdings ---

SUPPLIER STRATEGY

Sleep Supplement — White Label

Prepared by: Oliver | Date: 2026-04-05

--- ## 📋 OVERVIEW This brief outlines white-label supplier options for a sleep supplement targeting **shift workers** (nurses, security, FIFO, hospitality).

Goal: Secure AU-based manufacturer with MOQ 100-250 units, 2-4 week turnaround, <$1,500 initial investment.

--- ## 👥 TEAM RESPONSIBLE

🤖

Oliver

Supplier Research
Sourcing Strategy
Vendor Negotiation

📣

Louise

Branding
Packaging Design
Product Positioning

💻

Gerald

Landing Page Build
Technical Implementation

--- ## ⚠️ THE PROBLEM

**Current situation:** - Need white-label supplier for sleep supplement (Magnesium Glycinate 400mg, L-Theanine 200mg, Melatonin 2mg) - Target MOQ: 100-250 units (test batch before scaling) - Budget constraint: <$1,500 initial investment - Timeline: 2-4 week turnaround required - Must be AU-based for TGA compliance and "Made in Australia" positioning

--- ## ✅ THE SOLUTION ### Top AU Suppliers Identified --- #### ⭐ BULK NUTRIENTS — TOP PICK

**📍 Location:** Tasmania, Australia **🌐 Website:** bulknutrients.com.au **📞 Contact:** sales@bulknutrients.com.au | 1800 266 678

100-250

MOQ Units

$8-12

Cost/Unit

2-4

Weeks Lead Time

**Why them:** - ✅ Lowest MOQ, most flexible - ✅ Fastest turnaround - ✅ Established brand reputation - ✅ TGA-certified facility - ✅ White label service included

💰 Your margin: Sell at $49 → 75-80% gross margin

--- #### NUTRALAB

**📍 Location:** Sydney, NSW **🌐 Website:** nutralab.com.au **📞 Contact:** info@nutralab.com.au | (02) 9899 6690 **Specs:** MOQ 500 units (negotiable) | $6-10/unit | 3-6 weeks | TGA ✓ **Why them:** Lower per-unit cost at scale, professional packaging, formulation support

--- #### VITACO

**📍 Location:** Melbourne, VIC **🌐 Website:** vitaco.com.au **📞 Contact:** enquiries@vitaco.com.au **Specs:** MOQ 250-500 units | $7-11/unit | 4-6 weeks | ISO Certified ✓ **Why them:** Premium quality, consistent manufacturing, scales well for growth

--- ### 📊 COMPARISON TABLE | Supplier | MOQ | Cost/Unit | Lead Time | TGA | Best For | |---|---|---|---|---|---| | **🏆 Bulk Nutrients** | 100-250 | $8-12 | 2-4 weeks | ✅ | **First batch, fast testing** | | NutraLab | 500 | $6-10 | 3-6 weeks | ✅ | Scaling after validation | | Vitaco | 250-500 | $7-11 | 4-6 weeks | ✅ | Premium quality, larger runs | --- ## 💰 BUDGET BREAKDOWN ### 100-Unit Test Batch

| Item | Cost Range | |---|---| | **Manufacturing** (100 units) | $800 - $1,200 | | **Label design** (Fiverr/Canva) | $50 - $100 | | **Domain** registration | $20 - $30 | | **TOTAL UPFRONT** | **$870 - $1,330** | | | | | **Pre-order revenue** (15 orders @ $34) | **($510)** | | **NET INVESTMENT** | **$360 - $820** |

### 📈 Per-Unit Economics

Manufacturing Cost

$8-12

Retail Price

$49

Gross Margin

75-80%

--- ## ⚠️ RISKS & UNKNOWNS ### 🔴 TGA Compliance **Risk:** Melatonin is Schedule 4 (prescription) in AU for doses >3mg **✅ Mitigation:** Our formula uses 2mg = BELOW threshold, can be sold OTC **Action needed:** Confirm AUST L listing support with supplier --- ### 🟡 Quality Consistency **Risk:** First batch quality unknown **✅ Mitigation:** Request sample unit before bulk order **Action needed:** Ask for batch certificates of analysis, third-party testing reports --- ### 🟡 Lead Time Variability **Risk:** 2-4 weeks = estimate, could be longer **✅ Mitigation:** Confirm timeline in writing before order **Action needed:** Build 1-week buffer into launch timeline --- ### 🟡 MOQ Negotiation **Risk:** Suppliers may not agree to 100-unit batch **✅ Mitigation:** Emphasize test-and-scale model **Action needed:** Lead with "test batch now, 500+ units/month if successful" --- ## 🎯 NEXT STEPS

### MONDAY (APR 7) **🤖 Owner: Oliver** - Email 3 suppliers (Bulk Nutrients, NutraLab, Vitaco) - Use template in Appendix - Request quotes + timeline + sample --- ### TUESDAY (APR 8) **🤖 Owner: Oliver** - Follow up via phone if no email response - Compare quotes side-by-side - Request samples from top 2 --- ### WEDNESDAY (APR 9) **🤖 Owner: Oliver** - Choose supplier (prioritize: MOQ, lead time, TGA support) - Finalize formula specs - Get final written quote --- ### THURSDAY (APR 10) **🤖 Oliver + 📣 Louise** - Place order (pending Louise branding completion) - Provide label artwork to supplier - Confirm delivery date --- ### 3-4 WEEKS LATER **🤖 Owner: Oliver** - Product arrives → Quality check first unit - Fulfill pre-orders - Launch Meta ads ($200/week budget)

--- ## 📧 APPENDIX: EMAIL TEMPLATE

**Subject:** Quote Request — Private Label Sleep Supplement (Small Batch)

---

Hi [Supplier Name],

I'm launching a sleep supplement for shift workers and need a quote for a small test batch.

**Product Specs:**
- Format: Capsules (60 per bottle)
- Formula: Magnesium Glycinate 400mg, L-Theanine 200mg, Melatonin 2mg per serving (4 capsules)
- Batch size: 100-250 units
- Label: My branding (can provide artwork)

**Please provide:**
1. MOQ and pricing per unit (for 100, 200, 250 unit batches)
2. Lead time from order to delivery
3. TGA compliance support (AUST L listing assistance)
4. Sample unit (if available)
5. Label/packaging design support included?

I'm targeting a launch in 3-4 weeks, so fast turnaround is important.

**This is a test batch.** If validation succeeds, I'll scale to 500+ units/month.

Thanks,  
Shay  
shaycosolutions@gmail.com

---

LAUNCHED Portfolio Holdings
Prepared by Oliver 🤖 | 2026-04-05